Project Description

Active Retirement Ireland

Our all in, total management awareness campaign, from scripting to filming, social management to reporting.
The Brief
An all encompassing recruitment campaign across multiple social media platforms, email and print advertisements, designed to reach ARI’s core demographic.
How we Delivered
Intensive audience research for reach. Categorising users by digital platform. Brainstorming and storyboarding the content followed by 7 days of filming at multiple locations around Ireland with 14 days post production
The Outcome
722,100 users reached.
Over 50 unique videos, ranging in length from 30-60s, as well as over 100 still images and 4 print advertisements. Significant buy in from end users.